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The rest of Africa, they disregarded me. Outsiders understood me, and they hooked me up”. These are the words of DJ Mujava talking about his international success in the third installment of Spoek Mathambo’s documentary, Future Sound of Mzansi. He travelled all over Europe and Australia in 2009 for his song “Township Funk“.  South Africa didn’t realise how big a hit “Township Funk” was until Mujava started achieving international success and recognition for it. South  Africa’s house music scene is one of the largest in the world and our hip hop scene is the biggest it’s ever been. But for artists who don’t belong in these categories – who are considered “not mainstream enough” – it seems near impossible for them to break into the local market and have a sustainable career. Some of these artists end up becoming superstars overseas and then “blow up” in South Africa almost by default.…

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